CHACHA
Branding
CHACHA is a store that sells both Asian-oriented appetizers and Boba drinks. Serving in the late nights, this business is a one-stop for refreshing drinks and snacks for locals. We want this to become a place where customers can come to enjoy refreshing drinks.
A rebranding of this business has been designed to showcase the new, welcoming environment. The bright colors of the branding is to differ from the previous dull branding. This is also an opportunity to create a brand that can unite the community. We are also focused on showing that the quality of the service and food has improved greatly.
Standards Manual